Deputy Marketing Lead
The Universities of Canada, Egypt (UofCanada) is a new premier institution of higher learning situated in the heart of the New Egyptian Administrative Capital outside Cairo. UofCanada was created via recent Presidential and Parliamentary decrees and acts as the branch campuses for University of Prince Edward Island (UPEI) .
UPEI is recognized as a leading and innovative center of excellence in learning, teaching, and scholarship in Canada.
Role Purpose:
Deliver tailored marketing campaigns for each hosted university branch ensuring that brand’s identity is preserved while supporting joint UCE goals.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Media, or Communications.
- 3–5 years’ experience in campaign execution and content management.
- Strong knowledge of social media platforms and digital tools.
- Ability to coordinate with multiple stakeholders.
Main responsibilities:
- Adapt marketing strategy to branch-specific needs.
- Manage branch-specific social media, content creation, and newsletters.
- Support student recruitment events, fairs, and school outreach.
- Collaborate with the Head of Recruitment on lead generation.
- Track and report branch-level marketing effectiveness.
- Liaise with parent university marketing departments for brand consistency.